Diary of a Marketing Student

Entry #2:  Dear diary, When I'm swiping through Snapchat stories and come across an ad, I usually close the app instantly because I get so annoyed. But today, I actually sat through a full five seconds and was captivated! 'Don't Test on Humans' The original ad was created by 'truth' the anti-smoking and more recently anti-JUULing campaign. As I'm sure my Gen Z and Millennial friends know, JUULs have swept the nation. JUULling has become a major issue, especially with younger populations. This ad targets any juul user with the main message "NO ONE knows the long-term effects of JUULing." But what I really loved about this ad was the use of cute furry friends to share the important message. The video introduces Mario the Sewer Rat, Doug the Pug, and Cupcake the Hamster who all bring awareness about this super addictive nicotine product. Watch the video below and let me know what you think in the comments! Did Doug the Pug have you con

Entry #1 Hello internet companions. My name is Madison Wells. Your friendly, 20-something year old, kind of Millennial kind of Gen Z, marketing student. You may be thinking, 'oh no, here's another girl who just says she's in marketing but really just wants Instagram followers.' But let me tell you here first, you're wrong!  So What's This All About?  Because of our ability to generate new ideas so quickly and technology's constant growth, we are being marketed to 24/7. We live in a world where people are connected through the internet, and the internet is connected to us. Isn't it a coincidence when you want to buy a pair of sneakers, and then you start seeing those same sneakers on every. single. website? Wrong again! It's not a coincidence it is called Big Data my friends and that is just one of the few topics we can talk about on here. The purpose of this blog is to take you behind the scenes of my marketing education in the 21st century,